OpenAI to Discontinue Sora Video Platform and Apps

OpenAI is planning to shut down its Sora video generation platform, including the consumer app, developer version, and ChatGPT video feature, just 15 months after launch. The decision comes as the company shifts focus and Disney pulls out of a $1 billion investment deal.

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OpenAI to Discontinue Sora Video Platform and Apps

OpenAI is planning to discontinue the app for its Sora video platform, a product it released to great fanfare last year. The company will shut down several Sora-related products including:

The consumer Sora app
A Sora version for developers
Video generation features inside ChatGPT

The decision comes just 15 months after Sora's initial launch and approximately six months after the app's consumer release. The shutdown has also resulted in Disney pulling out of what was reportedly a $1 billion investment deal with OpenAI.

The move appears to be part of OpenAI's broader strategy shift as the company focuses resources on other AI initiatives and prepares for a potential IPO. Industry observers suggest this reflects the challenges of maintaining expensive video generation models and the competitive pressures in the AI video space.

The discontinuation of Sora marks a significant retreat for OpenAI from the consumer video generation market, where it had initially positioned itself as a leader with impressive demonstration videos that went viral upon release.