OpenAI to Discontinue Sora Video Platform and App

OpenAI is planning to discontinue the app for its Sora video platform, a product it released to great fanfare last year. The company says it will discontinue products that use its Sora models, including its consumer app, a Sora version for developers, and a video feature inside ChatGPT.

The decision comes as a surprise given the initial excitement around Sora's AI-powered video generation capabilities when it was first announced. The shutdown affects multiple products in OpenAI's video generation lineup and represents a significant strategic shift for the company.

The move has generated widespread discussion across the tech industry, with observers questioning whether this signals broader challenges in the AI video generation market or reflects OpenAI's changing priorities as it focuses resources on other AI initiatives.

The discontinuation of Sora also impacts partnerships, including a reported billion-dollar deal with Disney that was tied to the video generation platform.