OpenAI to Discontinue Sora Video Platform and App

OpenAI has announced it will discontinue products that use its Sora video generation models, including its consumer app, a Sora version for developers, and a video feature inside ChatGPT.

The company is planning to discontinue the app for its Sora video platform, a product it released to great fanfare last year. This decision comes just 15 months after the platform's initial launch and only six months after the app's release.

The shutdown affects multiple Sora-related products:

• The consumer Sora app
• Developer API access
• Video generation features within ChatGPT

This move represents a significant shift for OpenAI as it appears to be reeling in costs and refocusing its priorities. The decision also impacts OpenAI's partnership with Disney, which had invested $1 billion in the AI video generation technology.

The shutdown has raised questions about whether this signals the first crack in the AI bubble, as OpenAI appears to be shifting focus toward coding AI and other enterprise-focused products. The company is reportedly preparing for an IPO and developing a new AI model called "Spud."

Industry observers note this represents a retreat from video products for OpenAI, despite the initial excitement and potential the Sora platform had generated in the AI and entertainment communities.