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Culture|October 13, 2026|4 min read

'Stupid Canadian Wolf Bird' Quote From 'Heated Rivalry' Inspires Unlikely Merch

A memorable off-the-cuff line from the TV series 'Heated Rivalry' has been turned into official merchandise, including a plush loon toy from collectibles brand Youtooz available at Hot Topic.

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Rolling Stone

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'Stupid Canadian Wolf Bird' Quote From 'Heated Rivalry' Inspires Unlikely Merch

In the first season of Heated Rivalry, a particularly memorable moment unfolds at Shane Hollander's cottage, leading to the creation of a new piece of merchandise inspired by an off-the-cuff remark.

While visiting Shane Hollander (portrayed by Hudson Williams), Ilya Rozanov (played by Connor Storrie) hears an eerie sound emanating from the woods, which causes him to panic about the creature that may appear. Ultimately, the source of his concern turns out to be merely a bird — specifically, a Common Canadian Loon.

Despite it being a benign bird, Ilya refers to it as a "stupid Canadian wolf bird." Fans of Heated Rivalry, along with those who appreciate this iconic scene, now have the opportunity to purchase their very own "Canadian wolf bird" plush toy, thanks to an official collaboration with the collectibles brand Youtooz.

Youtooz Heated Rivalry Canadian Wolf Bird Plush

Hot Topic is now offering a nine-inch plushie inspired by the bird featured in Heated Rivalry. Crafted from a soft, smooth polyester material and filled with firm stuffing, this plush toy offers a comforting snuggly quality rather than a frightening presence.

This product is officially licensed by Youtooz, Hot Topic, and Crave, the Canadian studio responsible for the popular hockey series.

Additionally, the "wolf bird" scene is referenced in Rachel Reid's 2019 novel of the same name, which served as a foundation for the TV series. Heated Rivalry is the second installment in Reid's acclaimed Game Changers series.

The introduction of the "Canadian Wolf Bird" plushie coincides with the release of a new collection of Heated Rivalry T-shirts available at Hot Topic.

Heated Rivalry Ilya Rozanov T-Shirt

One of the new offerings is a Heated Rivalry T-shirt featuring a collage print of Storrie as Ilya Rozanov, enhanced by his name, jersey number, and the colors of the Boston Raiders. This T-shirt is offered in unisex sizes ranging from XS to 3X, although some sizes are already sold out.

Heated Rivalry Shane Hollander T-Shirt

Shane Hollander, played by Williams, also has a dedicated T-shirt that showcases the colors and logo of the Montreal Metros alongside a collage print of the hockey star engaged in action. Hot Topic currently holds a complete size range for this item.

Heated Rivalry Scott Hunter T-Shirt

While the characters Shane and Ilya have garnered considerable attention from fans, Francois Arnaud’s Scott Hunter is also celebrated with his own Heated Rivalry tee, featuring a collage print of the New York Admirals' captain in a striking red jersey. Merchandise for Scott Hunter has been less prevalent compared to that of the two primary leads, making this item a valuable addition for fans.

Heated Rivalry Ilya Rozanov Sweatshirt

Officially licensed sweatshirts for both Ilya and Shane from Heated Rivalry are also available as part of the Hot Topic release.

These cotton-blend sweatshirts boast a vintage-inspired aesthetic, complete with a collage print representing each player and their respective team motifs. The washed black colorway presents a lived-in appeal, with sizes ranging from XS to XL.

Production for season two of Heated Rivalry commenced in August and is slated to premiere next year. This upcoming season will draw inspiration from Reid's book The Long Game, which continues to explore the relationship between Hollander and Rozanov.

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