When Rob Rausch isn’t occupied with snake wrangling or captivating audiences as a reality TV star, he is venturing into the realm of fashion. The winner of Season Four of The Traitors is collaborating with Crown Royal and Realtree to introduce a new camouflage-themed clothing collection launching on April 2.
Rausch, who also garnered attention on Seasons Five and Six of Love Island, has partnered with the renowned liquor brand and the outdoor lifestyle company to unveil a stylish line that includes bags, t-shirts, hoodies, caps, and coolers. Crown Royal has noted that this partnership marks a pioneering collaboration within the industry.
Raised in Alabama, Rausch is recognized for his laid-back demeanor, charm, and appealing looks. Fans of The Traitors or his social media presence will surely be familiar with his persona. As an individual who enjoys spending time outdoors with friends, Rausch is a natural fit for this collection, which embodies the essence of a traditional country gathering.
What drew you to this partnership with Crown Royal?
Rausch expressed, “When we’re having a kickback over at the farm, Crown Royal lemonade is bound to make its way to my lips, so it just made sense. And then on top of that, with the Realtree collaboration, I mean, I wear camo all the time. The clothes just fit right in my closet.”
The Crown Royal & Realtree Kickback Experience was an event aimed to celebrate this partnership. What went down there?
“It was really fun. They had a pool table there, so we went and played, and we went fishing — I caught about three bass. And of course, we were enjoying some Crown Royal. I got to eat good food, hang out with cool people, and even played ‘Mafia.’”
What was your drink order that night?
“They were crafting a variety of really fancy drinks. I opted for a classic Crown lemonade.”
The co-branded merch leans heavily into that outdoors aesthetic. Are you actually that guy off-camera? What’s your craziest snake-wrangling story?
“Alright, I’ll share one. During a trip to Costa Rica with two close friends from college, I encountered a False Coral Tree Snake. While not considered highly venomous, it is still a venomous species. After being bitten, my hand began to swell, and I wasn't feeling great at all. I tried to remain composed because I didn't want to alarm my friends.
When we returned to the house, my friend Luke started to worry that I might be in serious trouble. I didn’t tell anyone, but I recorded a video saying goodbye to my family because I felt unwell. It was a tough situation. Despite it being around 80 degrees, I was experiencing cold sweats, bundled up in multiple layers but feeling freezing. I thought, ‘This isn’t good.’
I also felt extremely fatigued and decided to take a nap, thinking that if I woke up, great; if not, so be it. Fortunately, I woke up the next day, and I was fine.”
Prices for the collection begin at approximately $29.99 for their most popular caps.
Share this story