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Business|March 27, 2026|2 min read

'Ripple of fear' over Iran war hits consumer confidence

UK shoppers are experiencing a decline in confidence due to concerns about the US-Israel war with Iran, as indicated by a recent survey. The economic outlook appears shaky, causing consumers to prefer saving over spending.

#consumer confidence#Iran war#UK economy#retail sales#GfK

Recent findings indicate a decline in confidence among UK consumers, largely attributed to growing worries regarding the repercussions of the US-Israel conflict involving Iran, as revealed by a significant survey.

The Consumer Confidence Barometer published by research firm GfK for March highlights an increase in skepticism surrounding the UK economy's performance over the coming year. This sentiment corresponds with a reduced inclination towards major purchases and an increased focus on saving.

"A ripple of fear is spreading," noted Neil Bellamy from GfK. "People simply do not feel the economy is robust enough to withstand the repercussions stemming from the conflict in the Middle East."

This trend comes in light of data from the Office for National Statistics (ONS), which reported a 0.4% decline in retail sales for February, prior to the onset of the Iran conflict.

The ONS detailed a decrease in supermarket sales compared to January, while demand for household goods was negatively affected by the unfavorable weather experienced in February.

Additionally, non-store retailers, including those operating online and through catalogues, experienced a downturn in sales volumes, as many consumers opted to advance their purchases to benefit from January's sales promotions.

Although the ONS reported that the decline in retail sales was "modest" and fell short of predictions, the dip in consumer sentiment is perceived as a precursor to more significant developments, according to Ashley Webb, an economist at Capital Economics.

The GfK consumer confidence index dropped by two points to a score of minus 21 this month, while expectations regarding the general economic situation for the next year plummeted by six points to minus 37.

"The decline in GfK consumer confidence in March... is likely the beginning of a larger decrease and suggests that real household spending growth may weaken in 2026," Webb stated.

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