Netflix has implemented an increase in its subscription prices once again. The most economical, ad-supported tier is now priced at $8.99 per month, up from the prior $7.99 monthly fee.
The standard ad-free plan will now be billed at $19.99 per month, reflecting a $2 increase from the previous $17.99 rate, while the premium plan is also set to rise by $2, resulting in a new cost of $26.99 per month.
Additionally, there will be increased charges for adding extra viewers who are not part of the primary household. The fee for adding a user to an ad-supported subscription is now $6.99, up from $7.99. For adding an extra viewer to an ad-free plan, the cost is now $8.99, unchanged from the previous price point.
In communications with TechCrunch, the company indicated that these adjustments are intended to mirror enhancements in its “wide range of entertainment” and overall service quality.
The increase in prices was first identified by Android Authority.
According to Netflix, new subscribers will encounter the revised plan prices starting from March 26, while existing customers will experience the adjusted rates gradually over the ensuing months. Current members will receive notification via email a month prior to the implementation of the new prices.
Netflix had last raised its prices in January 2025. Since that adjustment, the platform has introduced various enhancements, including the introduction of video podcasts and an expanded offering of livestreaming content. The company also recently revealed plans to revamp its mobile application and grow its short-form video capabilities.
These new pricing adjustments follow Netflix's decision last month to withdraw from a bid for Warner Bros. Discovery.
Warner Bros. Discovery had announced that Paramount Skydance’s proposal of $31 per share was the “superior proposal” and provided Netflix with four business days to counter. However, Netflix ultimately decided against increasing its $82.7 billion all-cash bid for the studio, resulting in the company walking away from the opportunity.
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